A typical user of the WineFreak solution

You are enthusiastic about wine. You do not only like the taste of wine, but you have also genuine interest in all aspects of wine. You have discovered that wine making has an exceptional long history and fascinating culture which is worth while to explore. You also have understood that wine making is a complex issue, leading to incredible many different flavors of taste, color, structure, and prize.

Diving deeper, you have found interest in knowing more about the raw material – the grapes – and the places where wine is produced: The countries, regions, districts and last but not least the vineyards with often very interesting and moving family stories behind.

You know, of course, that wine does not last forever, and each valuable wine has its own maturity curve which is telling when it is best to taste it, and when it might be too late. Further more, you have discovered that wine prizes are under constant development upwards and that the value of certain wine might increase substantially over time. This, since good wine is quickly sold out after release. Demand for good wine all over the world is developing more than what the respected vineyards can produce.

You have also experienced that a dinner together with friends very often has a good wine in the center, and that interesting stories about this specific wine can elevate the atmosphere at such a dinner to a higher level. Every time when you lift your glasses saying cheers, looking into each others eyes, time and conversation stop for a little while and attention goes to the taste of the wine. Then it is great to know more about the background for this taste…

All this interest and knowledge has brought you sooner or later to the decision not only to buy wine for consumption within the next days (90% of the wine purchase in Norway is done that way!), but to buy for having the wine in your possession over some time. Then you really know the wine, you own it and you see how it develops both in quality and value. And you have certainly had those happy moments when you take a bottle from your cellar and recognize that this wine has grown in taste and value, and that it is not anymore available on the normal market.

By now, you have started to use more time on wine purchase. You are not any more going to the shop to choose a bottle by accident or based on semi-professional shop advice. You have started to read about wine releases, and you have built your own opinion about which wine journalist to trust and which to ignore. You might have started using as much time on purchase as you use on consuming it. But that makes you also the real owner of your bottles. You know them already before they enter your cellar.

Like all wine enthusiasts, you once started to build your spreadsheet for your wines. You have experienced that it is not possible to keep track of the important details about your labels just in your head when you cross the number of 25. A bit up and down, depending on your brain capacity and attention, of course. Lots of details. When to drink and to which kind of food is just part of it. What about the good stories you want to tell your friends when you serve the wine? And well, spreadsheets are not really fun to deal with in the long run, and they are cumbersome to maintain. They are not pretty when you want to share information about your proud cellar with friends. And they really do not fit perfectly for mobile devices.

Finally, you searched for more advanced Wine Cellar solutions on the market. You have tried a few of the available Apps out there and got frustrated. And then, a lucky day, you came across WineFreak, and you became a WineFreak user, having your wine cellar as a Digital Wine Cellar always with you, on whatever device and place….

That might be you, as a WineFreak user. But there is also you, who are not already a WineFreak user, but on your way through the story above. You are  infected by the “Wine enthusiast virus” and either want to develop your own wine collection, small or big, or you are already struggling with a huge spreadsheet, as 98% of all wine cellar owners do today.

For you, who want to become a WineFreak user, here is what WineFreak is giving back to you for the truly little effort it takes to use it. Effort? Yes, if you want to have a Digital Wine Cellar, you need to register your bottles. As when you want to have your bottles in your cellar, you need to purchase them, transport them and place them somewhere.

This effort is much bigger than what it takes to bring your bottles into digital format.

I promise!